Itâ€™s hard to choose the most disturbing bit of takeaway knowledge from Lucas Conleyâ€™s new book OBD: Obsessive Branding Disorder â€” The Illusion of Business and the Business of Illusion. It might be that a Connecticut woman named her child GoldenPalace.com. Or the fact that seven out of every 100 mothers in the U.S. work for a company called Vocalpoint as clandestine word-of-mouth (WOM) marketers, casually â€œpraisingâ€ various products to friends and neighbors. Or simply that some grown-ups make a living working on strategies to â€œdevelop and support the atmosphere of Froot Loops.â€ Itâ€™s all funny, but itâ€™s also scary.
Conley, a contributing writer at Fast Company, believes branding is an insidious pathology contaminating American life. His well-executed argument is convincing: The more money and effort companies pour into branding, the fewer resources are left for research, development and substantive innovation. Our products and services donâ€™t improve, or even give us what we actually need; they just get slicker. And we are diminished.
Are We Consumers – or Consumed? Source: Lucas Conley.com