{"id":81524,"date":"2026-06-17T16:35:14","date_gmt":"2026-06-17T16:35:14","guid":{"rendered":"https:\/\/www.thebookbeat.com\/bookshop\/?post_type=product&p=81524"},"modified":"2026-06-17T16:35:15","modified_gmt":"2026-06-17T16:35:15","slug":"waterfall-rapture-postcards-of-falling-water","status":"publish","type":"product","link":"https:\/\/www.thebookbeat.com\/bookshop\/catalog\/waterfall-rapture-postcards-of-falling-water\/","title":{"rendered":"Waterfall Rapture: Postcards of Falling Water"},"content":{"rendered":"

\u201cTadanori Yokoo Collection Addiction\u201d<\/p>\n

\u201cOh my God! What sadness caused him to drive himself crazy collecting all those postcards of only waterfalls? Wasn\u2019t it painful? Did he ever stop to look at what he was doing?\u201d \u2014from author and polymath Hiroshi Aramata\u2019s essay, \u201cHere Come Waterfalls: The Truth of Tadanori Yokoo\u2019s Collection.\u201d<\/p>\n

After having an upsetting dream about a waterfall, artist Tadanori Yokoo, known for his psychedelic paintings and graphic design, asked friends and antique dealers to send him postcards featuring falling water. He was flooded with images; soon the torrent pooled into a collection of 13,000 postcards from around the world on the theme of waterfalls. They inspired Yokoo\u2019s work for a time, but they eventually became just so much trash. This book contains reproductions of every one of these postcards, presented as a sort of \u201cmemorial\u201d to the collection. Said the artist: \u201cI think there are only two ways for a man\u2019s madness to transform into sanctity. One is to create or collect tiny things, endlessly. And the other is to create one stupendous object. These waterfall postcards happen to exemplify the former, that is collecting small things to the point where one gets bored by the end.\u201d<\/p>\n

\n
Published 1996 by <\/span>Shinchosa Company. In Japanese and English. <\/span>Hardcover in Brodart cover. VF\/New; rubbed corners. (9784104110018) <\/span>[3.5]<\/div>\n","protected":false},"excerpt":{"rendered":"

\u201cTadanori Yokoo Collection Addiction\u201d \u201cOh my God! What sadness caused him to drive himself crazy collecting all those postcards of only waterfalls? Wasn\u2019t it painful? Did he ever stop to look at what he was doing?\u201d \u2014from author and polymath Hiroshi Aramata\u2019s essay, \u201cHere Come Waterfalls: The Truth of Tadanori Yokoo\u2019s Collection.\u201d After having an […]<\/p>\n","protected":false},"featured_media":81525,"template":"","meta":[],"product_brand":[],"product_cat":[7,81,95],"product_tag":[1314,617,1062],"class_list":["post-81524","product","type-product","status-publish","has-post-thumbnail","product_cat-arts-culture","product_cat-photography","product_cat-vintage-photographs","product_tag-collecting","product_tag-japanese-graphic-art","product_tag-postcards","first","instock","taxable","shipping-taxable","purchasable","product-type-simple"],"_links":{"self":[{"href":"https:\/\/www.thebookbeat.com\/bookshop\/wp-json\/wp\/v2\/product\/81524","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thebookbeat.com\/bookshop\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/www.thebookbeat.com\/bookshop\/wp-json\/wp\/v2\/types\/product"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thebookbeat.com\/bookshop\/wp-json\/wp\/v2\/media\/81525"}],"wp:attachment":[{"href":"https:\/\/www.thebookbeat.com\/bookshop\/wp-json\/wp\/v2\/media?parent=81524"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/www.thebookbeat.com\/bookshop\/wp-json\/wp\/v2\/product_brand?post=81524"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/www.thebookbeat.com\/bookshop\/wp-json\/wp\/v2\/product_cat?post=81524"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/www.thebookbeat.com\/bookshop\/wp-json\/wp\/v2\/product_tag?post=81524"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}