{"id":315,"date":"2008-11-17T18:56:19","date_gmt":"2008-11-17T18:56:19","guid":{"rendered":"http:\/\/thebookbeat.com\/backroom\/?p=315"},"modified":"2020-05-07T13:34:21","modified_gmt":"2020-05-07T17:34:21","slug":"obsessive-branding-disorder","status":"publish","type":"post","link":"https:\/\/www.thebookbeat.com\/backroom\/2008\/11\/17\/obsessive-branding-disorder\/","title":{"rendered":"Obsessive Branding Disorder"},"content":{"rendered":"<p><font face=\"Georgia,serif\" color=\"#424242\">It\u00e2\u20ac\u2122s hard to choose the most disturbing bit of takeaway knowledge from Lucas Conley\u00e2\u20ac\u2122s new book <em>OBD: Obsessive Branding Disorder \u00e2\u20ac\u201d The Illusion of Business and the Business of Illusion.<\/em> It might be that a Connecticut woman named her child GoldenPalace.com. Or the fact that seven out of every 100 mothers in the U.S. work for a company called Vocalpoint as clandestine word-of-mouth (WOM) marketers, casually \u00e2\u20ac\u0153praising\u00e2\u20ac\u009d various products to friends and neighbors. Or simply that some grown-ups make a living working on strategies to \u00e2\u20ac\u0153develop and support the atmosphere of Froot Loops.\u00e2\u20ac\u009d <span style=\"background: #fbf17a none repeat scroll 0% 50%; -moz-background-clip: -moz-initial; -moz-background-origin: -moz-initial; -moz-background-inline-policy: -moz-initial; padding-left: 4px; padding-right: 4px\">It\u00e2\u20ac\u2122s all funny, but it\u00e2\u20ac\u2122s also scary.<\/span> <\/font><\/p>\n<p style=\"margin: 12px 0pt 0pt; font-size: 14px; line-height: 19px\"><font face=\"Georgia,serif\" color=\"#424242\"> Conley, a contributing writer at <em>Fast Company,<\/em> believes branding is an insidious pathology contaminating American life. His well-executed argument is convincing: The more money and effort companies pour into branding, the fewer resources are left for research, development and substantive innovation. Our products and services don\u00e2\u20ac\u2122t improve, or even give us what we actually need; they just get slicker. And we are diminished. <\/font><\/p>\n<p style=\"margin: 12px 0pt 0pt; font-size: 14px; line-height: 19px\">Are We Consumers &#8211; or Consumed? Source: <a target=\"_blank\" href=\"http:\/\/www.lucasconley.com\/\" rel=\"noopener noreferrer\">Lucas Conley.com <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It&acirc;&euro;&trade;s hard to choose the most disturbing bit of takeaway knowledge from Lucas Conley&acirc;&euro;&trade;s new book OBD: Obsessive Branding Disorder &acirc;&euro;&rdquo; The Illusion of Business and the Business of Illusion. It might be that a Connecticut woman named her child GoldenPalace.com. Or the fact that seven out of every 100 mothers in the U.S. work [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-315","post","type-post","status-publish","format-standard","hentry","category-book-reviews"],"_links":{"self":[{"href":"https:\/\/www.thebookbeat.com\/backroom\/wp-json\/wp\/v2\/posts\/315","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thebookbeat.com\/backroom\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thebookbeat.com\/backroom\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thebookbeat.com\/backroom\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thebookbeat.com\/backroom\/wp-json\/wp\/v2\/comments?post=315"}],"version-history":[{"count":0,"href":"https:\/\/www.thebookbeat.com\/backroom\/wp-json\/wp\/v2\/posts\/315\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.thebookbeat.com\/backroom\/wp-json\/wp\/v2\/media?parent=315"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thebookbeat.com\/backroom\/wp-json\/wp\/v2\/categories?post=315"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thebookbeat.com\/backroom\/wp-json\/wp\/v2\/tags?post=315"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}