Thomas A. Crumm at Baldwin Library Mon. Nov. 8

Thomas A. Crumm will be at the Baldwin Public Library (300 W. Merrill St., Birmingham, 48009) on Monday, November 8 at 7pm to sign and discuss his book, “What is Good for General Motors?- Solving America’s Industrial Conundrum.”

Thomas Crumm is a third-generation autoworker born and raised in Flint, Michigan, who led GM Chairman John Smale’s Scenario Planning Staff in the mid-1990’s before becoming Roger Smith’s development guru.  Crumm exposes the strategic decisions that have caused the foundations of America’s industrial sector to crumble, then lays out a plan for its restoration.
“The solutions proposed by Crumm aren’t simple or easy, but then neither are the challenges faced by the auto industry. His book examines the industry from top to bottom, citing problems and opportunities in the areas of corporate culture and leadership; product design and development; company growth; employee development; management of its supply base; selection of equipment; how cars are sold; how research & development is done; and working successfully with unions.

“We can fix the business model,” he said. “The hard part will be getting legislative change, particularly in the areas of trade policy and currency exchange, which is necessary if we are going to compete successfully with foreign car manufacturers.” from Harbor Country News article

Books will be available for purchase and signing at the event.  If you have any questions regarding the event, please contact the Book Beat at (248) 968-1190.

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