The story of Stax Records unfolds like a Greek tragedy. A white brother and sister build a monument to racial harmony in blighted south Memphis during the civil rights movement. Their success soon pits the siblings against each other, and the brother abandons his sister for a visionary African-American partner. Under integrated leadership, Stax explodes as a national player until, Icarus-like, the heights they achieve result in their tragic demise. They fall, losing everything, and the sanctuary they created is torn to the ground. A generation later, Stax is rebuilt brick by brick and is once again transforming disenfranchised youth into stellar young musicians.
Set in the world of 1960s and ‘70s soul music, Respect Yourself is a character-driven story of racial integration, and then of black power and economic independence. It’s about music and musicians—Isaac Hayes, Otis Redding, the Staple Singers, and Booker T. and the M.G.’s, Stax’s interracial house band. It’s about a small independent company’s struggle to survive in an increasingly conglomerate-oriented world. And always at the center of the story is Memphis, Tennessee, an explosive city struggling through volatile years. Told by one of our leading music chroniclers, Respect Yourself will be the book to own about one of our most treasured cultural institutions and the city that created it.
"A masterful storyteller, music historian Gordon artfully chronicles the rise and fall of one of America’s greatest music studios, situating the story of Stax within the cultural history of the 1960s in the South…Gordon deftly narrates the stories of the many musicians who called Stax home." - Publishers Weekly, starred review "[Gordon] chronicles the exciting rise and ugly fall of his hometown music giant with a historian's rigor, a journalist's persistence, a filmmaker's scope and a musician's swing... Respect Yourself is a prototypical American bootstrap story of poverty, race, money and greed. But it is also a story of 'shifting the paradigm, breaking the covenant, pursuing the dream....'" - Shelf Awareness "[Stax] wasn't just a record label, but the headquarters of a creative movement: the place where an integrated (in multiple senses) cluster of artists and businesspeople created a new kind of popular music, sold it to the world, and tried to unite their divided community by example... A compelling story, and Robert Gordon's well placed to tell it." - Douglas Wolk, Bookforum
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