abc3d: prepare to be amazed

“One of the most delightful and innovative pop-up books I have ever seen.”–Robert Sabuda

“The forthcoming “ABC3D,” by Marion Bataille, a French book designer, does for paper what Claymation did for mud. It’s a three-dimensional, interactive, cinematic treat for the littlest fingers right on up to the oldest eyes, easily the most innovative alphabet book of the year, if not the decade. It’s virtually impossible not to find something to manipulate, admire, chuckle over or just plain play with between the holographic covers of this visual feast. Watch O and P transform themselves into Q and R with the flick of a translucent overlay; see C flip over to become D and back again merely by moving the page; marvel as V becomes W through the magic of reflections; smile as the two round centers of S spin like barber poles; play U like a many-stringed instrument and imagine the music. Beyond clever, it’s a whole new way for young learners to see both connections and differences as well as for adults to rediscover the magic that lurks below the everyday. A short video of two disembodied hands flipping through the pages has garnered more than half a million views on YouTube. Wonderful fun for one and all.” — Kristi Jemtegaard, Washington Post Book World 

Prepare to be amazed. From the lenticular cover that changes with the angle of your hands all the way to the Z, ABC3D is as much a work of art as it is a pop-up book.

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